The purpose of the Division of Strategic Enrollment Management is to ensure academic quality and student success, which is dependent upon the recruitment, retention and timely graduation of a talented and diverse student body. Our goals and aspirations are clearly articulated in the university's strategic plan, and a primary component of our vision is to ensure that we attract and retain students who will graduate at a higher rate and who will contribute to a highly skilled 21st century workforce.

Within the division there are two major operational components – Admissions and Enrollment Services. The Office of Admissions manages the recruitment and application processes for all graduate, international and undergraduate applicants while Enrollment Services, which houses the offices of Financial Aid, Records and Registration, Student Accounting, and the Student Services Center, manages the matriculation, financial aid, billing and graduation processes for all new and continuing VCU students.